Hoppy Thanksgiving

Thanksgiving Cheers

On this Thanksgiving eve, people everywhere are scrambling to make their final preparations for the big day. In just a matter of hours, mouth-watering aromas will begin to fill the air.

We hope you put as much thought into your beverage selections as you did into picking that perfect bird. But in case you didn’t, we’re here to point you in the right direction.

Boston.com reached out to several beer experts for their thoughts on what you should, and should not be drinking this Thanksgiving. Just a warning, they can get a little technical, but they know their beer! Check out the full article here.

We’d love to hear from you! What are your favorite Thanksgiving day beer pairings?

The Unicorn

unicorn beer
In the most unlikely of circumstances, one brewery is making its mark on the beer world in a big way.

Carakale Brewing Co., the first ever craft brewery located in the country of Jordan, is now a legitimate player in a heavily saturated U.S. market. Their mouthwatering brews include unique, locally-sourced ingredients, such as Jordanian dates, Bedouin coffee, and even Dead Sea salt.

Check out the full article here at Bloomberg.com to read more.

Waste Not, Want Not

recycle“Waste not, want not.”

We’ve all heard the saying. Likely from a parent or a teacher, trying to teach a valuable life lesson about being responsible with your resources.

Three breweries in Denver have taken this concept quite literally, and through a multi-step process, are putting recycled waste water in their beer.

Forward-thinking businesses, spanning a variety of industries, have been looking for innovative ways to create sustainability as natural resources are being depleted. Consumers are taking notice, and even favoring businesses that are more interested in making a difference than making a buck.

So where do you stand? Check out the full article here, and let us know if you would consider trying a beer made with recycled waste water. Cheers!

Social Beer

Social Beer

So you thought social media was only for killing time at work, posting photos of your kids, or bragging about where you’ve been vacationing?

Think again.

Beer lovers are leveraging apps like Instagram and Facebook to connect with brewers and fellow beer enthusiasts around the world. Breweries have also seized the opportunity to connect with their consumers by announcing beer releases and special events through popular social channels.

Another interesting outcome of these social trends is the practice of beer trading. Desperate to get your hands on that seemingly unattainable brew? Have something valuable in your stash that you’re willing to part with? Social media holds the solution through its vast community of users.

Check out this recent article from GQ.com that further discusses how social apps are changing the craft beer industry.

Living the Dream

Beer dream
Have you ever asked someone how they were doing, to which they replied, “living the dream”? It’s usually preceded by a sigh and delivered with a generous portion of sarcasm.

But what would “living the dream” actually look like, specifically in terms of a job or career? Depending on who you ask, it could be just about anything.

The saying goes, “love what you do, and you’ll never work a day in your life.” If you love taking care of others, become a doctor or a nurse. If you love shaping minds, become a teacher.

But what if you love beer? Solution: Professional Beer Taster. Yes, that exists.

Check out this article from vinepair.com that highlights a unique opportunity to live the beer drinker’s dream.

The Perfect Pair

food and drinkThe San Antonio News Express recently published an article that featured what some are calling the perfect marriage between food and beer.

Independence Brewing Company and Tacos of Texas, both based in central Texas, collaborated to create Revolución Saison Ale. The beer was designed to be a compliment to the carnitas and other savory ingredients found in the tacos.

Yeah, we’re drooling too.

We’d love to hear from you guys! Please share some of your favorite beer and food pairings in the comments section.

And be sure to check out the full article from the San Antonio News Express here.

Beer Genius

inventFire. The wheel. Vaccines. Electricity. Internal combustion engines. The internet.

And now…the Beer ATM. Another one of man’s greatest achievements.

While traditional cash ATM’s dispense liquid assets, the Beer ATM pours out liquid goodness. With its wall of 24 taps, Randolph Beer in NYC has created a revolutionary way to serve it’s customers more efficiently.

You simply load your “ATM” card at the bar, head to the tap wall and swipe your card, select your beer and beer size (anywhere from 1 to 12 oz), and voila. No more annoying lines. No more struggle to get the bartender’s attention. No more pressure to order a full glass when all you want is a quick taster.

The concept is quite simple, yet genius.

We’d love to hear from you! Do you have any ideas for an invention that could drastically change or improve the way we consume or experience beer? Share your ideas in the comments section, and we’ll give you some honest feedback!

Be sure to check out the full article about the Beer ATM at vinepair.com.

Raising the (beer) bar

Beer barThink about your favorite local watering hole. The sights. The sounds. The crowd. The brews.

What about it keeps you coming back? Is it that warm welcome you get from the regulars when you stroll in like Norm from “Cheers”? Is it knowing that there will be at least a few unique beers on tap you haven’t tasted? Maybe it’s something you can’t even explain.

The booming craft beer industry brings with it a new type of customer. The new target market is not just a consumer, but a connoisseur. They are looking for an experience, not just another pint.  And the beer is just the beginning. The pressure is on for beer bars to differentiate themselves and provide the type of environment that will draw a crowd, and keep them coming back.

This trend hasn’t gone unnoticed. GQ.com recently published an article that addresses “How to Tell a Great Beer Bar From a Lame One”. Check it out here.

We’d like to hear from you! Tell us about your favorite local hangout and what draws you there…

A pint a day keeps the doctor away…

medicinecabinetFinally, a medical study we can get behind.

A few researches at Greenwich University in the UK have found evidence that beer is an effective pain killer; even more so than the generic pain reliever in your medicine cabinet.

We know what you’re thinking. “Duh”. And you’re right. We’ve all been running our own personal case studies for years. For every thumb that feels the strike of a hammer, for every shin that catches that stupid coffee table, for every hand that can’t get out of the way of that car door…there is almost always a cold one to follow.

We’d love to hear your feedback! Leave us a comment about a time where you used beer to ease your physical pain.

And be sure to check out the full article from Tucson News Now.

The latest craze, beer with haze

hazy ipa(image/John Verive)

Clarity. It’s a characteristic used to determine the purity of a diamond. It’s a synonym for clearness. You get the point…

So what does clarity have to do with beer? You may be surprised to learn that most craft beers go through a process to remove debris and particles, making them appear more clear. There’s a growing movement among craft brewers and enthusiasts who prefer their beers – particularly IPAs – hazy, murky…and even sludgy. These opaque IPA’s are called “NEIPAs”, named for their north eastern or New England roots.

So which do you prefer? Haze or no haze? Leave us some feedback in the comments section!

And be sure to check out the full LA Times article here.