Living the Dream

Beer dream
Have you ever asked someone how they were doing, to which they replied, “living the dream”? It’s usually preceded by a sigh and delivered with a generous portion of sarcasm.

But what would “living the dream” actually look like, specifically in terms of a job or career? Depending on who you ask, it could be just about anything.

The saying goes, “love what you do, and you’ll never work a day in your life.” If you love taking care of others, become a doctor or a nurse. If you love shaping minds, become a teacher.

But what if you love beer? Solution: Professional Beer Taster. Yes, that exists.

Check out this article from vinepair.com that highlights a unique opportunity to live the beer drinker’s dream.

The Perfect Pair

food and drinkThe San Antonio News Express recently published an article that featured what some are calling the perfect marriage between food and beer.

Independence Brewing Company and Tacos of Texas, both based in central Texas, collaborated to create Revolución Saison Ale. The beer was designed to be a compliment to the carnitas and other savory ingredients found in the tacos.

Yeah, we’re drooling too.

We’d love to hear from you guys! Please share some of your favorite beer and food pairings in the comments section.

And be sure to check out the full article from the San Antonio News Express here.

Beer Genius

inventFire. The wheel. Vaccines. Electricity. Internal combustion engines. The internet.

And now…the Beer ATM. Another one of man’s greatest achievements.

While traditional cash ATM’s dispense liquid assets, the Beer ATM pours out liquid goodness. With its wall of 24 taps, Randolph Beer in NYC has created a revolutionary way to serve it’s customers more efficiently.

You simply load your “ATM” card at the bar, head to the tap wall and swipe your card, select your beer and beer size (anywhere from 1 to 12 oz), and voila. No more annoying lines. No more struggle to get the bartender’s attention. No more pressure to order a full glass when all you want is a quick taster.

The concept is quite simple, yet genius.

We’d love to hear from you! Do you have any ideas for an invention that could drastically change or improve the way we consume or experience beer? Share your ideas in the comments section, and we’ll give you some honest feedback!

Be sure to check out the full article about the Beer ATM at vinepair.com.

Raising the (beer) bar

Beer barThink about your favorite local watering hole. The sights. The sounds. The crowd. The brews.

What about it keeps you coming back? Is it that warm welcome you get from the regulars when you stroll in like Norm from “Cheers”? Is it knowing that there will be at least a few unique beers on tap you haven’t tasted? Maybe it’s something you can’t even explain.

The booming craft beer industry brings with it a new type of customer. The new target market is not just a consumer, but a connoisseur. They are looking for an experience, not just another pint.  And the beer is just the beginning. The pressure is on for beer bars to differentiate themselves and provide the type of environment that will draw a crowd, and keep them coming back.

This trend hasn’t gone unnoticed. GQ.com recently published an article that addresses “How to Tell a Great Beer Bar From a Lame One”. Check it out here.

We’d like to hear from you! Tell us about your favorite local hangout and what draws you there…

A pint a day keeps the doctor away…

medicinecabinetFinally, a medical study we can get behind.

A few researches at Greenwich University in the UK have found evidence that beer is an effective pain killer; even more so than the generic pain reliever in your medicine cabinet.

We know what you’re thinking. “Duh”. And you’re right. We’ve all been running our own personal case studies for years. For every thumb that feels the strike of a hammer, for every shin that catches that stupid coffee table, for every hand that can’t get out of the way of that car door…there is almost always a cold one to follow.

We’d love to hear your feedback! Leave us a comment about a time where you used beer to ease your physical pain.

And be sure to check out the full article from Tucson News Now.

The latest craze, beer with haze

hazy ipa(image/John Verive)

Clarity. It’s a characteristic used to determine the purity of a diamond. It’s a synonym for clearness. You get the point…

So what does clarity have to do with beer? You may be surprised to learn that most craft beers go through a process to remove debris and particles, making them appear more clear. There’s a growing movement among craft brewers and enthusiasts who prefer their beers – particularly IPAs – hazy, murky…and even sludgy. These opaque IPA’s are called “NEIPAs”, named for their north eastern or New England roots.

So which do you prefer? Haze or no haze? Leave us some feedback in the comments section!

And be sure to check out the full LA Times article here.

10 Mexican beers targeted by the Trump tariff

mexico_beer_tariff(image/taco mojo)

The “Great Wall of Mexico” to be funded by…beer?

This idea, although unlikely, was recently floated by the Trump administration to help fund the controversial wall to be built on the US/Mexico border. Regardless of your political persuasion, or your preference for lime or no lime, you’ve most likely had your thirst quenched by some of Mexico’s finest.

Click here to read the full article and see if any of your favorite cervezas made the list.

What’s inside a craft brewer’s beer fridge?

beer fridge(image/reviewed.com)

A fascinating question. And as a recent article from the Chicago Tribune disclosed, not what you might expect. Click here to check it out.

To play along, we took a peek inside our own beer fridges to see if we had any “shameful indulgences” tucked away. Among some of our more prized trophy beers were the likes of PBR, Miller High Life…and yes, the latest Mike’s Hard Lemonade release.

Leave us a comment below and let us know what shameful indulgences you have hiding in your beer fridge.

Cleveland’s Platform Beer opening taproom in Columbus

Platform-pic(image/ccwa)

The Columbus beer scene keeps getting better. As residents of the fine state of Ohio, we’re excited to see taprooms popping up in various locations. In addition to the 24 taps this new location will provide, it will also serve as a second distribution point for their growing beer lineup. So if you haven’t been exposed to Platform yet, keep an eye out, they may be selling in your area soon. Check out this article from the Columbus Dispatch to read more about it…

http://www.dispatch.com/content/stories/business/2016/12/23/clevelands-platform-beer-opening-taproom-locally.html