So you thought social media was only for killing time at work, posting photos of your kids, or bragging about where you’ve been vacationing?
Beer lovers are leveraging apps like Instagram and Facebook to connect with brewers and fellow beer enthusiasts around the world. Breweries have also seized the opportunity to connect with their consumers by announcing beer releases and special events through popular social channels.
Another interesting outcome of these social trends is the practice of beer trading. Desperate to get your hands on that seemingly unattainable brew? Have something valuable in your stash that you’re willing to part with? Social media holds the solution through its vast community of users.
Check out this recent article from GQ.com that further discusses how social apps are changing the craft beer industry.