Think about your favorite local watering hole. The sights. The sounds. The crowd. The brews.
What about it keeps you coming back? Is it that warm welcome you get from the regulars when you stroll in like Norm from “Cheers”? Is it knowing that there will be at least a few unique beers on tap you haven’t tasted? Maybe it’s something you can’t even explain.
The booming craft beer industry brings with it a new type of customer. The new target market is not just a consumer, but a connoisseur. They are looking for an experience, not just another pint. And the beer is just the beginning. The pressure is on for beer bars to differentiate themselves and provide the type of environment that will draw a crowd, and keep them coming back.
This trend hasn’t gone unnoticed. GQ.com recently published an article that addresses “How to Tell a Great Beer Bar From a Lame One”. Check it out here.
We’d like to hear from you! Tell us about your favorite local hangout and what draws you there…